PLUXIFY

I designed this e-commerce landing page on Framer for a startups offering smart home products.

Client:

Lemon Squeezy, LLC

Industry:

E-commerce

Deliverables:

UX & Strategy, Multimodal Design. Tools: Figma, Framer

Context:

2025, Freelance

Background
Background

First Steps

Case Study: PLUXIFY – Showcasing My Framer Expertise

Overview

I designed this e-commerce landing page on Framer for a startup offering smart home products.

As a design consultant and Framer expert, I handled the entire design and development process, including:

  • User Research & Strategy – Understanding user needs and expectations.

  • UI/UX Design – Creating an intuitive and visually engaging experience.

  • A/B Testing & Optimization – Refining layouts and interactions through user feedback.

  • Framer Development – Implementing smooth animations, responsive components, and interactions.

Design Process

Research & User Analysis

To create an engaging and functional experience, I conducted:

  • Market Research – Analyzed modern web trends and UX best practices.

  • User Testing – Gathered feedback on navigation, readability, and visual impact.




First Steps

Case Study: PLUXIFY – Showcasing My Framer Expertise

Overview

I designed this e-commerce landing page on Framer for a startup offering smart home products.

As a design consultant and Framer expert, I handled the entire design and development process, including:

  • User Research & Strategy – Understanding user needs and expectations.

  • UI/UX Design – Creating an intuitive and visually engaging experience.

  • A/B Testing & Optimization – Refining layouts and interactions through user feedback.

  • Framer Development – Implementing smooth animations, responsive components, and interactions.

Design Process

Research & User Analysis

To create an engaging and functional experience, I conducted:

  • Market Research – Analyzed modern web trends and UX best practices.

  • User Testing – Gathered feedback on navigation, readability, and visual impact.




First Steps

Case Study: PLUXIFY – Showcasing My Framer Expertise

Overview

I designed this e-commerce landing page on Framer for a startup offering smart home products.

As a design consultant and Framer expert, I handled the entire design and development process, including:

  • User Research & Strategy – Understanding user needs and expectations.

  • UI/UX Design – Creating an intuitive and visually engaging experience.

  • A/B Testing & Optimization – Refining layouts and interactions through user feedback.

  • Framer Development – Implementing smooth animations, responsive components, and interactions.

Design Process

Research & User Analysis

To create an engaging and functional experience, I conducted:

  • Market Research – Analyzed modern web trends and UX best practices.

  • User Testing – Gathered feedback on navigation, readability, and visual impact.




Iterations

  • Wireframing & Prototyping – Sketched and built layouts directly in Framer, allowing for real-time testing and iteration.

  • Component-Based Design – Created reusable, responsive components for a consistent look and feel.

  • Micro-Interactions & Animations – Leveraged Framer’s tools to add smooth transitions and engaging hover effects.



Iterations

  • Wireframing & Prototyping – Sketched and built layouts directly in Framer, allowing for real-time testing and iteration.

  • Component-Based Design – Created reusable, responsive components for a consistent look and feel.

  • Micro-Interactions & Animations – Leveraged Framer’s tools to add smooth transitions and engaging hover effects.



Iterations

  • Wireframing & Prototyping – Sketched and built layouts directly in Framer, allowing for real-time testing and iteration.

  • Component-Based Design – Created reusable, responsive components for a consistent look and feel.

  • Micro-Interactions & Animations – Leveraged Framer’s tools to add smooth transitions and engaging hover effects.



Conclusion

A/B Testing & Iteration

  • Developed and tested multiple versions of navigation, typography, and color schemes.

  • Used user insights to refine interaction flows and visual hierarchy.

  • Ensured the final design provided clarity, engagement, and ease of use.

Color & Typography Choices

  • Color Theme – Selected a modern, professional palette with subtle contrasts and vibrant highlights, ensuring a clean yet dynamic look.

  • Typography – Chose a bold yet readable sans-serif font to maintain a sleek, professional aesthetic.

Why Framer?

Framer allowed me to:
Build and test high-fidelity prototypes instantly
Develop a fully responsive and animated site without coding constraints
Showcase real-time interactions that enhance user engagement


Conclusion

A/B Testing & Iteration

  • Developed and tested multiple versions of navigation, typography, and color schemes.

  • Used user insights to refine interaction flows and visual hierarchy.

  • Ensured the final design provided clarity, engagement, and ease of use.

Color & Typography Choices

  • Color Theme – Selected a modern, professional palette with subtle contrasts and vibrant highlights, ensuring a clean yet dynamic look.

  • Typography – Chose a bold yet readable sans-serif font to maintain a sleek, professional aesthetic.

Why Framer?

Framer allowed me to:
Build and test high-fidelity prototypes instantly
Develop a fully responsive and animated site without coding constraints
Showcase real-time interactions that enhance user engagement


Conclusion

A/B Testing & Iteration

  • Developed and tested multiple versions of navigation, typography, and color schemes.

  • Used user insights to refine interaction flows and visual hierarchy.

  • Ensured the final design provided clarity, engagement, and ease of use.

Color & Typography Choices

  • Color Theme – Selected a modern, professional palette with subtle contrasts and vibrant highlights, ensuring a clean yet dynamic look.

  • Typography – Chose a bold yet readable sans-serif font to maintain a sleek, professional aesthetic.

Why Framer?

Framer allowed me to:
Build and test high-fidelity prototypes instantly
Develop a fully responsive and animated site without coding constraints
Showcase real-time interactions that enhance user engagement


Other Cases

Other Cases

Other Cases

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